The poor pink ribbon

Posted by admin on Apr 26, 2011 in Blog | 747 comments

If there was a more widely adored brand than the one represented by a pink ribbon, I cannot fathom it. Until the flap over Komen de-funding Planned Parenthood all I ever heard any one with money to contribute say was that they might choose a foundation that was not ubiquitous and flush with supporters.

It is sad to think that breast cancer research may be the lasting loser because the stewards of the Komen foundation allowed politics to rule, if that proves to be the culprit. But at the very least the foundation supporters have been poorly served by a series of messages from its leaders that were confusing, self-serving and contradictory. The foundation’s mission has been lost in the tangle of defensiveness. And it is a case for the books on how to blow your strategic communications.


747 Responses to “The poor pink ribbon”

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